8 ARROWS was founded by two high fashion designers / health aficionados, Maya Popkin and Lily Blue Goschen. Their story is one of devotional friendship, transformation, resilience and expansion. Forming 8 ARROWS occurred explicitly from Maya and Lily’s absolute determination to examine the research available supporting the thesis that: what you put on your body is as important as what you put in your body. Over time, Maya and Lily laboriously developed fabrics free from highly toxic chemicals / dyes commonly found in activewear fashion fabrics. Maya Popkin earned her MBA in "Luxury Brand Management" at ESSEC in Paris, France.

She was the creative director and founder of Maya Baroque, a luxury handbag collection. She lives in Los Angeles with her beloved partner and son. Lily Blue worked at Vivienne Westwood fashion house in London before moving to Los Angeles. Under her label Lily Blue Couture she creates innovative couture dresses. Lily and her beloved fiancé live in Malibu with their treasured son. As high fashion designers, 8 ARROWS is the pinnacle of Lily and Maya’s collective years devoted to natural elegance in clothing dedicated to the female form; conscious consumption; and healthy lifestyles.